Clark & Chase Research’s focus studies provide an in-depth understanding of the issues that are important to you. We can employ traditional focus groups, in-depth one-on-one interviewing techniques or the latest online qualitative techniques. Our focus research techniques allow your target audience to see, hold and hear about your product or marketing concept and help you understand what they like, do not like and why. They can tell you what would make it better.

Examples of Focus studies we have conducted ...

• Retail Consumers
• Charitable Donors
• DIY Enthusiasts
• Employees
• Homeowners
• Community Leaders
• School Principals
• Teachers and Guidance Counselors
• College-bound Teens
• Television Viewers
• Physicians
• Professional Sports Fans
• Museum Goers
• Transit Riders
• Home-buyers
• Vacationers
• Pet Owners

We provide “turn-key” focus research solutions. We can make arrangements for facility rental, participant recruiting and develop a screener. We will draft a discussion guide based on your objectives, moderate the groups and summarize the findings.