 Focus On Charlotte
If you are thinking about conducting focus groups in the Charlotte market, there are a few things you may want to consider:
 A representative growth market
in the Southeast:
• Charlotte is the 21st largest city in the U.S. and is growing at an average annual rate of two percent.
• From 1994 to 2004, Charlotte's labor force grew by 29% compared to 12% for the U.S.
• With 2.4 million people living in the 22-county Charlotte DMA, it is the 27th largest media market in the U.S.
A center for business:
• Charlotte is one of the largest banking centers in the U.S., second only to New York City.
• Charlotte ranks 5th nationally with more than 300 Fortune 500 companies located there, including nine who are headquartered in the Queen City.
• Charlotte is a major connecting hub for air travel, with Charlotte Douglas Airport ranking 16th in total operations. |
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The quality of life:
• Charlotte is home to the NFL’s Carolina Panthers and the NBA’s Charlotte Bobcats.
• The Charlotte region is also NASCAR country with construction to begin shortly on the NASCAR Hall of Fame.
• Charlotte also has a thriving cultural community that produces more than 50,000 performances and events a year.
• With mild winters and outstanding spring and fall weather, travel to the Charlotte market is rarely difficult.
For more information
about the Charlotte market,
go to the
Charlotte Chamber of Commerce at http://www.charlottechamber.com. |
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