 Focus On Charlotte
If you are thinking about conducting focus groups in the Charlotte market, there are a few things you may want to consider:
 A representative growth market
in the Southeast:
• Charlotte is the 19th largest city in the U.S. Known as the "Queen City," Charlotte is the heart of Mecklenburg County, which is growing at a projected annual rate of 3.6%.
• The Charlotte-Mecklenburg area continues to enjoy a growing and healthy economy, and has been ranked #1 in Economic Strength by POLICOM Corporation (2008).
• Since 1994, Mecklenburg County's labor force grew by 26%, compared to 11% for the U.S.
• With 2.8 million people living in the 22-county Charlotte DMA, it is the 25th largest media market in the U.S.
A center for business:
• Charlotte is one of the largest banking centers in the U.S., second only to New York City.
• Charlotte ranks 5th nationally with more than 300 of the Fortune 500 companies located here, including nine who are headquartered in the Queen City.
• Charlotte is a major connecting hub for air travel, with Charlotte Douglas Airport ranking 10th in total operations. |
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The quality of life:
• Charlotte is home to the NFL’s Carolina Panthers and the NBA’s Charlotte Bobcats.
• The Charlotte region is also NASCAR country with the NASCAR Hall of Fame scheduled to open in 2010.
• Charlotte also has a thriving cultural community that produces more than 50,000 performances and events a year.
• With mild winters and outstanding spring and fall weather, travel to the Charlotte market is rarely difficult.
For more information
about the Charlotte market,
go to the
Charlotte Chamber of Commerce at http://www.charlottechamber.com. |
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